UK-based private equity firm REPX and Real Madrid have struck a strategic collaboration agreement that will see the club offer its fans in Latin America (all countries barring Mexico) innovative prepaid cards. The financial company is entering a market of 700 million people in which Real Madrid have millions of supporters. REPX allows card holders to show their passion when using their card but, most importantly, offers access to a whole host of privileges and brings them into direct contact with their favourite team.

“Thanks to our dynamic and thorough management, along with our major commercial distribution agreements, we’ve created a niche in the electronic payment sector courtesy of a number of our own patents that make the cards unique”, explained Francesco De Leo, Executive Chairman at REPX.

This link-up between the two organisations benefits Real Madrid‘s fans in Latin America, who will be able to obtain a personalised prepaid card that is designed exclusively for them and their needs. The card also enables them to access personalised services, make transfer payments between fans and further strengthen the feeling of belonging and loyalty towards the club.

Andrés Tortarolo Fragola, the head of global sponsorship at REPX, spoke of the benefits of the agreement: “Latin America and the Caribbean are two of the wealthiest underdeveloped regions in the world and, according to data from the World Bank, 200 million people in the region (43% of the adult population) don’t have bank accounts. REPX plays an active role in solving this problem and in this regard, we consider the Real Madrid brand and its values, which have a great deal of influence in the region, as representing the perfect platform for this launch”.