REPX Esports Payments is born,
the payment system for video gamers
The innovative UK fintech launches payment platform
for the Esports world in collaboration with OIES Consulting, the suite of end-to-end services dedicated by the Italian Esports Observatory to companies.
Milan, 16 June 2021 – REPX (https://therepx.com/), the innovative fintech that is revolutionising traditional banking by combining payment technology and the passion of billions of fans around the world with social media – and which has risen to popularity over the past year with its innovative and patent-protected prepaid debit, credit and gift cards – continues to churn out new payment instruments.
REPX, as it is known, was created to give celebrities, influencers, sports teams, brands, iconic cities, the opportunity to connect with their fan base on social media in more direct and less anonymous ways through exclusive co-branded prepaid cards: products designed to increase engagement with their loyal legions of followers and fans.
Innovative by nature and destiny, REPX could not miss the impressive growth trend experienced by the world of Esports and so, after the role of Official Partner of the eSerie A TIM eFootball PES 2021 championship, REPX developed a platform and a payment card, totally conceived for the world of Esports gamers, in collaboration with OIES Consulting, the suite of end to end services that provides companies with a complete consulting activity, launched at the end of 2020 by the Italian Esports Observatory (https://www.oiesports.it/).
Based on the observation that access to banking services has been a problem for gamers for as long as the Internet has existed, the company developed the REPX Esports Payments service, with the stated aim of solving these difficulties and providing unprecedented solutions to this audience.
“REPX Esports Payments – explains Francesco De Leo, Chairman of REPX – will be the first product on the market able to represent the specific needs of gamers: it proposes a gamified interaction and functioning structure and rewards designed to reward frequent and synergic use with partners. The main feature of the service”, he continues, “will be ease of access: a smartphone and an identity document will open up the possibility for anyone over the age of 10 to have their own economic presence on the web. 35% of young people under the age of 27 do not have a current account and are afraid of the long, bureaucratic and cumbersome procedures of a traditional bank. With REPX Esports Payments we aim at a target of young people actively interested in a banking service tailored to them, with easy access, use and integration with their passion for video games”.
REPX Esports Payments will have parental controls for anyone under the age of 18. Parents will be able to create a card with limits and spending thresholds for their children who play games like Fortnite and Fifa with micro-transactions. Similarly, the system will help parents monitor their children’s (real money) donations to, for example, their favourite Twitch streamers to support their careers.
“One of the strong points of our service – explains enthusiastically the launch of the initiative again Francesco De Leo – will be the possibility for players to have the immediate availability of the money obtained with the winnings in tournaments. This will happen thanks to the subscription of both players and organisers (Tournament Organisers) to the REPX platform. We are confident that players will appreciate the combination of ease of access and speed in receiving their competition prizes, which at the moment is not guaranteed by anyone. We are already working on strategic partnerships in this area with organisers of grassroots tournaments, which have a very large audience. This will be achieved by design with the ability to give credit to Tournament Organisers, who in turn will pledge the entry revenue. With the guarantee of instant payment, players will be more inclined to sign up for the competition and the Tournament Organisers, without making advance payments, will see an increase in the number of entries. This will greatly benefit the number of users of the REPX ESports Payments platform.
“In fact, video gamers in particular” – concludes De Leo – “do really like it when various aspects of their lives resemble video games: it’s a concept called “gamification”. So, to certain achievements using our payment system, you can associate real rewards designed for the video game world”.
Enrico Gelfi and Luigi Caputo, co-founders of the Italian Esports Observatory, commented on the announcement of REPX Esports Payments: “What REPX aims to achieve in esports is a real revolution. All this by doing a very simple thing: adapting traditional marketing ideas to a market with very strong specificities. But sometimes, you know, the simplest ideas are the most effective. And the winners are those who prove to be the best adapters.
We are proud – conclude the two – that our network is developing increasingly innovative projects. This is not the first time that we have contributed with OIES Consulting to the birth of new initiatives dedicated to the world of video games and it is our intention to insist so that this market expresses more and more and better all its potential”.
REPX is a fintech company that is revolutionising traditional banking by combining payment technology and the passion of billions of fans around the world with social media. REPX gives celebrities, influencers, sports teams, brands, iconic cities, the opportunity to connect with their fan base in innovative ways through exclusive co-branded prepaid cards: debit cards and digital products that are patent-protected and designed to cater to their loyal legions of followers and fans. From the beginning, REPX’s goal has been to connect celebrities, influencers, sports teams, brands and iconic cities with its project. Today, after less than 1 year of actual activity (and despite long pauses in its development as a result of the pandemic), REPX has developed a significant portfolio of partners and brands, with several hundred million social media followers worldwide. REPX is relentlessly engaged in creating new partnership agreements in order to constantly grow its pipeline of contracts, with the aim of continuing to innovate and, at the same time, generate – through its patented cards – maximum engagement of the “social” generation in the electronic payment systems market.
Chief P.R. & Marketing Officer