Alfa Romeo F1 Team ORLEN will enter the exclusive group of world-class sports teams and clubs to issue its own personalised payment card as it joins with REPX, the London-based fintech company. The launch of the team card, scheduled for later in the 2022 season, will be an important step in Alfa Romeo F1 Team ORLEN’s strategy of reaching out to fans while exploring new, innovative ways to engage with supporters.
REPX is revolutionising traditional banking by combining technology with the passion of billion of sports fans worldwide: as part of an innovative business model and through advanced applications based on registered patents, the company is able to bring to market the personalised, prepaid Alfa Romeo F1 Team ORLEN card, to be paired with a dedicated app allowing fans to connect to the team, increasing fan engagement during one of the most common daily activities – making purchases.
REPX branding will be visible on the C42 cars of Zhou Guanyu and Valtteri Bottas, as well as other team assets, starting from this weekend’s Emilia Romagna Grand Prix in Imola.
Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN: “Alfa Romeo F1 Team ORLEN have been pushing the boundaries of fan engagement and interaction for years and our partnership with REPX is the latest demonstration of this drive. REPX’s offering allows fans of the team to show their loyalty and affection in a basic, yet key moment of daily lives – when they are making payments. This partnership offers the public an innovative way to connect to the team, with bespoke benefits and exclusive experiences designed for the real fans of Alfa Romeo F1 Team ORLEN.”
Francesco De Leo, founder and director of REPX: “The prepaid cards designed for and dedicated to the true fans of Alfa Romeo F1 Team ORLEN pave the way for a series of exclusive ‘experiences’ designed just for them. Thanks to the prepaid cards created in partnership between REPX and Alfa Romeo F1 Team ORLEN, fans of the team, in addition to the typical financial advantages of owning a card, will be able to enter a world of exclusive experiences, thanks to a unique channel of communication. It will allow them to interact with their favourite team, accessing exclusive offers, discounts and news regarding merchandising, tickets, invitations to special events, and even, above all, meet & greet experiences with their beloved F1 stars. REPX, in fact, makes payment a fun social experience, allowing the holders to unequivocally express their passion when using the prepaid card. The prepaid cards will guarantee supporters of Alfa Romeo F1 Team ORLEN a series of personalized benefits and services, further strengthening the fan community and rewarding loyalty to the team”.