The Reputation Exchange Plc (REPX) is a UK fintech with proprietary patents and an affiliate marketing strategy that leverages social media to monetize fan loyalty for companies, celebrities and cities. The Reputation Exchange was founded in 2016 by Alfredo Villa.
REPX is committed to building a global brand reputation marketplace through the marketing and sale of innovative retail and financial products with brand reputation enhancement and return on investment at their core.
REPX creates and sells products to companies for use in the retail market. Our products and services are designed to monetize the reputation of celebrities, sports teams, iconic cities (these are all brands, either formally or informally).
REPX is pursuing an affiliate marketing strategy in which celebrities, sports teams, iconic cities and other brands become contracted marketing campaign partners.
Our affiliate partners distribute and promote own-branded REPX powered payment cards and services. Our products and services are designed to enhance the experience of our partners’ customers – fans and followers, tourists and consumers.
REPX delivers products and services that promote genuine interactions and positive online dialogue between customers and the brands they follow. REPX delivers the products and services that fans, and followers want.
We also make sure that the interactions with the products and services associated with the payment cards powered by REPX are entertaining, and enjoyable for the followers of the brands we serve and partner with.
REPX has a highly innovative investment proposition. REPX’s business model is differentiated by its partnership arrangement with celebrities, iconic cities and other brands in the fields of sport, travel, music & tourism. Through our affiliate contracted relationships, REPX gains access to each brand’s social media follower base. Follower numbers are significant, often reaching into the millions or even hundreds of millions.